Module/Course Description

Course Title: Dissertation

Course Code: UU-MBA-711-ZM

Programme: Master of Business Administration - Marketing

Credits: 40.00

Course Description:

Background and Rationale

This course is designed to help the students undertake a research project related to Management. It provides a clear guide on how to undertake research as well as highlighting the realities of undertaking research, including the more common pitfalls. The course is developed to provide the students with a guide to the research process and with the necessary knowledge and skills to undertake a piece of research from first thoughts about a research topic to writing a project report. The main objective of this course is to introduce students to the intellectual and scholarly requirements of producing an extended piece of written postgraduate research. The course involves a significant piece of student-directed learning based on a detailed investigation into a key area related to the award. It should take the form of a desk-based study.

The Dissertation requires students to demonstrate:

  • Originality.
  • A definition of the issue under investigation and a succinct statement of the aims of the study.
  • A critical reflection on the theoretical frame established for the study.
  • Use of appropriate research methodology: Students are required to conduct desktopresearch only (secondary research).
  • The extent to which all of the above result in a set of conclusions which are consistent with the research.

Learning outcomes

At the end of the course students will be expected to:

1) Explain the principals involved in planning and executing a research project;

2) Conceptualize a research problem and assess it in the context of current knowledge on the subject;

3) Operationalize concepts to formulate and to test hypotheses;

4) Develop or select appropriate measurement instruments for data collection and hypotheses testing;

5) Describe the principles for collection and analysis of data and other information; and;

6) Write reports and review the results of research carried out as part of class project(s)

Prerequisites: UU-MBA-710-ZM, UU-MBA-712-ZM, UU-MBA-714-ZM, UU-MBA-717-ZM, UU-MBA-718-ZM, UU-Msc-IND100-ZM, UU-FNT-203-ZM, UU-MBA-763-ZM, UU-MBA-764-ZM, UU-MBA-765-ZM

Prerequisites Categories: -

Typical Module duration: 12.0 Week(s)

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