Module/Course Description

Course Title: Marketing Communications

Course Code: UU-MBA-765-ZM

Programme: Master of Business Administration - Marketing

Credits: 25.00

Course Description:

This course focuses on the messages and media used to relay information about a market and the communication strategies that may be used to reach target markets. The course aims to help students understand the principles and practices of marketing communications and the selection and use of marketing tools to inform consumers and to provide a managerial framework for integrated marketing communications planning.

Prerequisites: UU-MBA-710-ZM, UU-MBA-712-ZM, UU-MBA-714-ZM, UU-MBA-717-ZM, UU-MBA-718-ZM, UU-Msc-IND100-ZM, UU-FNT-203-ZM, UU-MBA-763-ZM

Prerequisites Categories: -

Typical Module duration: 7.0 Week(s)


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