ProgrammesModule: Web Design and Development
Course Title: Web Design and Development
Course Code: UU-MBA-740-ZM
Programme: Master of Business Administration - Management Information Systems - ZM
To enable students to acquire a general overview of Web Marketing and be able to analyse its various components
Provide to students a hands-on experience on managed LAMP hosting (cPanel)
Develop practical skills, on principles, processes and patterns, to design effective Customer-Centered web site and track performance with web analytics (Google Analytics)
Provide a general review of WEB site optimization using Google Webmaster tools or Bing Webmaster Tools
Develop a clear understanding of Search Engine Marketing
Acquire an understanding of the fundamental concepts of Web Marketing and its components.
Apply managed hosting in order to create a Web Site.
Construct an effective Customer-Centered web site and track performance.
Examine and analyze Web site optimization.
Critically explore Search Engine Optimization.
Prerequisites: UU-MBA-710-ZM, UU-MBA-712-ZM, UU-MBA-714-ZM, UU-MBA-717-ZM, UU-MBA-718-ZM, UU-MBA-741-ZM, UU-Msc-IND100-ZM, UU-FNT-203-ZM
Prerequisites Categories: -
Typical Module duration: 7.0 Week(s)