Module/Course Description

Course Title: Web Design and Development

Course Code: UU-MBA-740-ZM

Programme: Master of Business Administration - Management Information Systems - ZM

Credits: 25.00

Course Description:

To enable students to acquire a general overview of Web Marketing and be able to analyse its various components
Provide to students a hands-on experience on managed LAMP hosting (cPanel)
Develop practical skills, on principles, processes and patterns, to design effective Customer-Centered web site and track performance with web analytics (Google Analytics)
Provide a general review of WEB site optimization using Google Webmaster tools or Bing Webmaster Tools
Develop a clear understanding of Search Engine Marketing

Acquire an understanding of the fundamental concepts of Web Marketing and its components.
Apply managed hosting in order to create a Web Site.
Construct an effective Customer-Centered web site and track performance.
Examine and analyze Web site optimization.
Critically explore Search Engine Optimization.

Prerequisites: UU-MBA-710-ZM, UU-MBA-712-ZM, UU-MBA-714-ZM, UU-MBA-717-ZM, UU-MBA-718-ZM, UU-MBA-741-ZM, UU-Msc-IND100-ZM, UU-FNT-203-ZM

Prerequisites Categories: -

Typical Module duration: 7.0 Week(s)

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