Module/Course Description

Course Title: Communication for Business

Course Code: UU-BBA-2000-ZM

Programme: Bachelor of Business Administration - BL

Credits: 12.00

Course Description:

Rationale


Communication for Business will help students develop the necessary skills to work within a business orientated context and facilitate their development of business correspondence with key business terminology and concepts. 


Learning outcomes


At the end of the course students will be expected to:
(i)    Write a variety of fully-blocked letters that use open punctuation and the four-point plan.
(ii)   Create a range of buy/sell documents with their corresponding cover letters.
(iii)  Produce professional emails that use netiquette.
(iv)  Write different kinds of letters of application and CVs, testimonials.
(v)   Create business memos, meeting documentation, itineraries, and a wide collection of publicity materials.
(vi)  Confidently describe data.
(vii) Prepare and give a business presentation.

Prerequisites: UU-ENG-1005-ZM, UU-Bsc-IND100-ZM

Prerequisites Categories: Semester 1

Typical Module duration: 4.0 Week(s)

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