ProgrammesModule: Strategy and Business Policy
Course Title: Strategy and Business Policy
Course Code: UU-BBA-4020-ZM
Programme: Bachelor in Hospitality Management - ZM
The main objectives of the course are to:
make students aware of the various business disciplines
how to integrate their knowledge
apply this knowledge to the planning and managing of strategic business activities.
explore the management and strategy concepts and analytical techniques
build on and expose students to the general management ‘big picture’, thereby providing a cross-functional and strategic perspective.
stress the interrelationships between different aspects of the organisation and the integrated nature of strategy.
integrate their knowledge of the various business disciplines and to apply this knowledge to the planning and managing of strategic business activities.
Upon completion of the course, students should be able to:
Analyse the external environment and its impact on the organisation
Assess the internal environment and strategic change issues facing an organization
Demonstrate knowledge and understanding of the business environment and strategic considerations it raises
Apply theory, models, frameworks and decision-making tools to identify key issues and make recommendations based on your findings.
Discuss the advantages and disadvantages of selecting and adopting various strategic options which characterize the competitive business environment.
The ability to analyse case studies on aspects of strategic management
Prerequisites: UU-Bsc-IND100-ZM, UU-FNT-103-ZM
Prerequisites Categories: Semester 1, Semester 2, Semester 3, Semester 4, Semester 5, Semester 6
Typical Module duration: 4.0 Week(s)