Digital BusinessModule Details

Rationale

The internet is dominating every aspect of life. During the course, students will study a variety of business models in the national and global context connecting individuals, businesses, governments and other organisations and understand the concept of strategy at several levels, the concept of value creation. By studying the e-business strategy framework with concentration on the impact of the Internet on business, students will be able to apply the above concepts in the design and implementation of an e-business initiative. 

Learning Outcomes

At the end of the course students will be expected to:
(i)    Design and manage enterprise architecture through business and marketplace models for electronic communications and trading, including revenue models and transaction models available through online services.
(ii)   Outline the hardware and software technologies used to build an e-business infrastructure within an organisation and with its partners including security issues.
(iii)  Discuss and annotate the concept of e-strategy at the corporate level, the business unit level and the operational level as well as the concept of value creation.
(iv)  Follow an appropriate strategy process model for e-business and be able to develop an e-business strategy framework with concentration on the impact of the internet on the macro-environment, the industry structure and the firm boundaries, the markets for e-business and the strategy options for value creation in market spaces and for improving organisational processes with information technology solutions.
(v)   Identify the main elements of supply chain management and their relationship to the value chain and value networks.
(vi)  Identify various procurement methods, their benefits and risks and assess different options for integration of organisations’ information systems with e-procurement suppliers.
(vii) Identify the characteristics of the new media marketing communications and understand the relation between e-business and e-marketing and how to outline e-marketing plan.