Module/Course Description

Course Title: Social Media Marketing

Course Code: UU-MKT-1120-ZM

Programme: Bachelor of Arts in Public Relations and Mass Communication-BL

Credits: 12.00

Course Description:

Rationale


Social Media Marketing provides students with a thorough, in-depth knowledge of social media marketing, the various social media tools and their use within and across several companies and industries. The students will learn how social media marketing campaigns can be developed, managed, and implemented successfully.

Learning outcomes


At the end of the course students will be expected to:
(i)    Explain what makes some marketing communication strategies succeed but others fail.
(ii)   Relate theories to practice and simultaneously stay abreast of recent and current trends and innovations in social media (Foundations of Social Media Marketing).
(iii)  Analyse how consumers interact socially and what information spreads over social networks and how it spreads (The Four Zones of social media).
(iv)  Utilise effective social media campaigns using appropriate and informative metrics for tracking campaign/strategy performance (Measuring Users and Social Media Campaigns).
(v)   Evaluate what companies have done or are currently doing (Foundations of Social Media Marketing).

Prerequisites: UU-Bsc-IND100-ZM, UU-FNT-103-ZM

Prerequisites Categories: -

Typical Module duration: 4.0 Week(s)

Return

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties Cookie Policy