Module/Course Description

Course Title: Global Business

Course Code: UU-BBA-4013-ZM

Programme: Bachelor of Arts in Public Relations and Mass Communication

Credits: 12.00

Course Description:

Rationale


This course aims to provide students with knowledge, skills, business awareness and confidence so that they can succeed in the global economy by exposing them to the current global business theories and practices while giving them the opportunity to improve certain intellectual, practical and transferable skills. Students will be encouraged to critically evaluate global trade and investment theories and will be enabled to engage in creative thinking and develop skills to plan, organise, control, lead in an increasingly competitive global environment and adapt to and promote change to enhance organisational performance. Emphasis will be placed on the improvement of the participants’ communication skills with special focus on the analysis, interpretation and presentation of critical information for decision making under uncertainty.

Learning Outcomes


At the end of the course students will be expected to:
(i)    Analytically discuss the worldwide developments and foundations for, and complexities, risks and opportunities of global business.
(ii)   Evaluate critical factors that affect global business decisions.
(iii)  Describe the strategies that firms can choose to effectively engage in global business.
(iv)  Examine the functions of international management with respect to planning, organising, financing and controlling international operations as well as managing political and economic risk, and addressing human relations issues.
(v)   Explain the role of ethics and social responsibility in the global economy.
(vi)  Reflect on how the learning experiences of this course will contribute to their personal and professional development.

Prerequisites: UU-Bsc-IND100-ZM, UU-FNT-103-ZM

Prerequisites Categories: Year 1, Year 2, Year 3

Typical Module duration: 4.0 Week(s)

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