Module/Course Description

Course Title: Business Entrepreneurship

Course Code: UU-MAN-2020-ZM

Programme: Bachelor of Business Administration - ZM

Credits: 12.00

Course Description:

The main objectives of the course are to:
To develop the skills of engaging in the strategic analysis of the business environment of an organization and for the identification of its strategic strengths/weaknesses which may enable the small business to survive and grow in a competitive environment
Develop the capability to be more entrepreneurial, or more able to support the entrepreneurial process, in privately owned small and medium-sized businesses.
The broad issues and practice of business start-up and development from both a conceptual and practical viewpoint
Personal strengths and weaknesses in relation to elements of the entrepreneurial process
Aspects of the process of business development on the exploration of an issue.

After completion of the course students are expected to be able to:
1. Explain the advantages and disadvantages of a small business
2. Describe the types of small business, how they can be funded and compare legal identities
3. Explain the variables influencing small businesses
4. Understand the legal issues applicable to small businesses
5. Understand how small businesses operate
6. Understand the management of human resources in the small business
7. Describe global opportunities for small businesses and entrepreneurs
8. Analyse the operational strategies that are available
9. Understand the challenges faced by entrepreneurs

Prerequisites: UU-Bsc-IND100-ZM, UU-FNT-103-ZM

Prerequisites Categories: Semester 1, Semester 2, Semester 3

Typical Module duration: 4.0 Week(s)


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