Module/Course Description

Course Title: Research Methods in Business

Course Code: UU-BBA-4010-ZM

Programme: Bachelor of Business Administration - ZM - BL

Credits: 12.00

Course Description:

The rationale behind every module is to offer the student all possible knowledge in each module of the course, in order to be able to deepen their understanding and render them capable of practically applying it. Research Methods in Business builds on already gained knowledge on the research process and deepens into qualitative and quantitative research methods, the theoretical implications, role and importance of research for strategic and operational managerial practice and problem solving needs.

After completion of the course students are expected to be able to:
1. Develop a research hypothesis
2. Consider the existing literature
3. Distinguish different ways of empirical research and their implications and elaborate on empirical instruments
4. Elaborate empirical instruments such as questionnaires
5. Work out statistical analysis considering basic statistic knowledge and interpret data
6. Write a proper report and present the results in an oral way

Prerequisites: UU-Bsc-IND100-ZM, UU-FNT-103-ZM

Prerequisites Categories: Semester 1, Semester 2, Semester 3, Semester 4

Typical Module duration: 4.0 Week(s)

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