Module/Course Description

Course Title: Research and Writing

Course Code: UU-BBA-2001-ZM

Programme: Bachelor of Business Administration - ZM - BL

Credits: 12.00

Course Description:

The rationale behind every module is to offer the student all possible knowledge in each module of the course, in order to be able to deepen their understanding and render them capable of practically applying it. Research and writing will provide students who are preparing for a career with proper writing communication skills at the workplace, that will reflect their professionalism. By discussing methods of primary research data collection (qualitative and quantitative), the structure of primary research papers and various documentation styles, students will be adequately prepared and confident to follow a professional path.

After completion of the course the students are expected to be able to:
1. create resumes, job application letters and memos
2. distinguish the usefulness and formats of different types of technical writing
3. write clearly, concisely, ethically and in a non-discriminatory way for maximum communication effectiveness
4. solve problems of biased language and wordiness in the form of short exercises
5. distinguish various writing, organizational and editing techniques
6. analyze and critically evaluate written materials composed by others
7. identify the processes of conducting primary research and the writing of primary research papers, including
a. various quantitative and qualitative methods of data collection
b. the structure of a primary research paper
c. various styles of source citation and documentation
d. ethics in data collection and writing

8. demonstrate increased self-awareness and self-confidence in writing through collaborative interaction with peers and through independent study

Prerequisites: UU-Bsc-IND100-ZM, UU-FNT-103-ZM

Prerequisites Categories: Semester 1, Semester 2, Semester 3, Semester 4, Semester 5

Typical Module duration: 4.0 Week(s)

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