Relationship Marketing and Internal MarketingModule Details

: The course provides students with a comprehensive knowledge about the Evolution of Relationship Marketing, assisting them to identify the key concepts of Relationship Marketing and enabling them to understand the Relationship Marketing Planning Process. The students will understand the Implementation and Control phases of Relationship marketing and learn about the Evolution of Internal Marketing. Also, this course will enable students comprehend and implement the underlying principles of Internal Marketing, equipping them with the necessary skills to recognize and appreciate the relationship of Internal and External Marketing as well as, the implementation process of Internal Marketing.                                   

At the end of the course students will be expected to:

1) Identify and understand the conceptual foundations of Relationship and Internal Marketing

2) Identify and understand the key characteristics and drivers of Relationship and Internal Marketing

3) Understand the planning and implementation processes of Relationship and Internal Marketing

4) Comprehend the contribution of Relationship and Internal Marketing to organizational success

5) Design and develop a relationship and/or internal marketing strategy.