Module/Course Description

Course Title: Dissertation

Course Code: UU-MBA-711-ZM

Programme: Master of Business Administration - Marketing

Credits: 40.00

Course Description:

To introduce students to the intellectual and scholarly requirements of producing an extended piece of written postgraduate research
The module involves a significant piece of student-directed learning, based on a detailed investigation into a key area related to the award. It may take the form of either an empirical or desk-based study
The dissertation project requires students to demonstrate:
• Originality.
• A definition of the issue under investigation and a succinct statement of the aims of the study.
• A critical reflection on the theoretical frame established for the study.
• Use of appropriate research methodology.
• The extent to which all of the above result in a set of conclusions which are consistent with the research.

Prerequisites: UU-MBA-710-ZM, UU-MBA-712-ZM, UU-MBA-714-ZM, UU-MBA-717-ZM, UU-MBA-718-ZM, UU-Msc-IND100-ZM, UU-FNT-203-ZM, UU-MBA-763-ZM, UU-MBA-764-ZM, UU-MBA-765-ZM

Prerequisites Categories: -

Typical Module duration: 12.0 Week(s)


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